Practical tips for car sales, customer retention, and profitability.

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CHOOSING YOUR NEXT JOB

When seeking opportunities and choosing your next job, it's important to understand the philosophy of the company. In this video, I speak...

SELL CONVENIENCE

Instead of selling products and services, sell the convenience and benefits of the product or service. Sell the convenience in what YOU...

FOCUS ON THE PROSPECT

Don’t be distracted by cell phones, other conversations, noises or lack of preparation. Focus only on what matters to the client and offer...

POSITION YOURSELF AND PRODUCT WELL

POSITION YOURSELF AND PRODUCT WELL

Probe what other products or services the potential customer has been comparing. This feedback allows you to position yourself and your...

RECAP AND ADAPT

RECAP AND ADAPT

Recap the important issues and con­cerns before making the presentation. You may need to modify or adapt as you go, due to the customer’s...

WAIT TO PRESENT

WAIT TO PRESENT

Top sales performers wait to present after mak­ing sure they understand there potential client’s key needs and concerns. No sense...

CLARIFY THE ISSUES

CLARIFY THE ISSUES

Top sales performers listen intently to fully un­derstand the client’s point of view and emotions before jumping in to address them or...

ASK HIGH-VALUE QUESTIONS

ASK HIGH-VALUE QUESTIONS

Top sales performers not only listen to detailed client’s concerns to gather information, they also uncover their prospects’ core issues...

BE A GOOD LISTENER

BE A GOOD LISTENER

Top performers listen attentively to their clients so they can offer the best solutions and strategies to fulfill the client’s needs....